Envisioned as “brick that holds beer” this iconic re-usable bottle, designed by John Habraken in 1963, was intended to serve as a building block after use. Its design, with flat sides and provided with relief and a concave bottom allowed horizontal stacking as masonry walls. Posed as a response to the increase amount of glass waste of beer industry; it didn’t make its way to a commercial production but it remains as “the first industrial initiative to develop recyclable packaging” before the emergence of eco-conscious consumer designs.
